In Italy the over 65 represent more than 21% of the population and in 50 years they will reach 32% with numerous consequences, already visible, on financial-economic policies, and expenditure.
Who are they, these so called “silver” people and how are they evolving? Which trends outline the Silver Economy? How can enterprises and businesses satisfy the needs and expectations of silver citizens?
As a matter of fact, this trend of an aging population will open up new business opportunities in different sectors.
This phenomenon has been supervised by the Silver Economy Forum and “Lattanzio Monitoring & Evaluation” through a model that puts together both qualitative and quantitative data